HelloFresh and EveryPlate are two of the most popular meal kit services in Australia — and they're owned by the same company. If you're trying to decide between them, the core question is simple: is the extra variety and reach of HelloFresh worth roughly double the price per serving?
Price — the biggest difference
Price per serving
HelloFresh
From $8.75/serving
2 people, 5 meals/week
2 people, 5 meals/week
EveryPlate
From $4.44/serving
2 people, 5 meals/week
~Half the price
2 people, 5 meals/week
Family of 4, 3 meals/week
HelloFresh
~$105/week
EveryPlate
~$53/week
Save ~$52/week
Delivery fee
HelloFresh
$9.99 per box
EveryPlate
$9.99 per box
The price gap is substantial and consistent — EveryPlate is roughly half the cost of HelloFresh per serving at most plan sizes. For a family ordering regularly, that's a saving of over $2,500 a year.
Recipe variety and menu size
Weekly recipes
HelloFresh
50+ recipes per week
More choice
EveryPlate
20+ recipes per week
Dietary filters
HelloFresh
Standard, Vegetarian, Low Calorie, Family, Carb Smart
More filters
EveryPlate
Standard, Vegetarian, Family, Flexitarian
Recipe complexity
HelloFresh
Varied — beginner to intermediate, some premium options
EveryPlate
Simplified — beginner-friendly, everyday ingredients
Customer scores
ProductReview score
HelloFresh
4.1 / 5 · 18,672 reviews
EveryPlate
4.3 / 5 · 2,602 reviews
Higher score
EveryPlate actually scores higher than HelloFresh on ProductReview — 4.3 vs 4.1. This is notable given it costs half as much. HelloFresh has far more reviews (18,672 vs 2,602) giving its score stronger statistical weight, but both are well above the 3.5 threshold where concerns arise.
Delivery coverage
States
HelloFresh
All 7 states — NSW, VIC, QLD, WA, SA, ACT, TAS
Wider reach
EveryPlate
5 states — NSW, VIC, QLD, WA, ACT
No SA or TAS
No SA or TAS
💡 In SA or TAS?
EveryPlate doesn't deliver to South Australia or Tasmania. If you're in those states, HelloFresh is the only option of the two — or consider other meal kit alternatives.
Who wins overall?
Choose by your situation
On a budget
EveryPlate — roughly half the price with a higher customer score. The clearest win in this comparison.
Want variety
HelloFresh — 50+ recipes per week vs 20+ with EveryPlate. Better for households that get bored eating the same type of meal.
Dietary needs
HelloFresh — more filters including Low Calorie and Carb Smart. EveryPlate's range is more limited.
In SA or TAS
HelloFresh only — EveryPlate doesn't deliver there.
Family cooking
Both work well for families. EveryPlate saves significantly at scale; HelloFresh offers a dedicated family plan with larger portions.
First meal kit
EveryPlate — simpler recipes, lower financial commitment to trial. Easy to upgrade to HelloFresh later if you want more variety.
Full side-by-side comparison
| HelloFresh | EveryPlate | |
|---|---|---|
| Price from | $8.75/serving | $4.44/serving |
| ProductReview | 4.1 / 5 | 4.3 / 5 |
| Reviews | 18,672 | 2,602 |
| Recipes/week | 50+ | 20+ |
| Plan sizes | 2 or 4 people · 2–6 meals | 2 or 4 people · 3–5 meals |
| Delivery states | All 7 (incl. SA, TAS) | 5 (no SA, TAS) |
| Dietary filters | Standard, Veg, Low-Cal, Family, Carb Smart | Standard, Veg, Family, Flexitarian |
| Skip week | Yes | Yes |
| Cancel anytime | Yes | Yes |
| Cook time | 25–45 min | 25–40 min |
| Parent company | Both owned by HelloFresh Group | |
Frequently asked questions
Is EveryPlate cheaper than HelloFresh in Australia?
Yes. EveryPlate starts from $4.44 per serving in Australia, compared to HelloFresh at $8.75 per serving — EveryPlate is roughly half the price. For a family of 4 ordering 3 meals per week, that's approximately $53 with EveryPlate vs $105 with HelloFresh.
Are HelloFresh and EveryPlate the same company?
Yes. Both HelloFresh and EveryPlate are owned by HelloFresh Group, the world's largest meal kit company. They share supply chain infrastructure but operate as separate services with different recipe catalogues, branding and pricing. EveryPlate is positioned as the budget entry point; HelloFresh as the mainstream mid-range service.
Is EveryPlate better than HelloFresh?
EveryPlate holds a 4.3/5 ProductReview score vs HelloFresh's 4.1/5, and is significantly cheaper — so on value and customer satisfaction, EveryPlate edges ahead. HelloFresh is better if you want more recipe variety (50+ options per week vs fewer with EveryPlate) or more dietary filters like low-calorie or premium options.
Which is better for families — HelloFresh or EveryPlate?
Both offer 2 and 4 person plans. For families on a budget, EveryPlate is significantly cheaper. For families who want more recipe variety or picky eaters who benefit from a larger weekly menu, HelloFresh's wider selection is more useful. HelloFresh also has a dedicated family plan with larger portions.
Does EveryPlate deliver to all Australian states?
No. EveryPlate delivers to NSW, VIC, QLD, WA and ACT. It does not deliver to SA or TAS. HelloFresh delivers to all 7 states and territories including SA and TAS.